✓ NEW SQUARES $1000 CASHBACK
✓ Residences: Only 18 limited-edition whole-floor apartments, each occupying an entire floor for absolute privacy and prestige.
✓ Exclusive Features: Southern Hemisphere’s first sky garage for private vehicle display inside each apartment.
✓ Luxury Amenities: Six-star concierge service, grand lobby and club lounge furnished with Bentley Home Collection pieces in custom Italian leather, private dining room, and residents’ gym.
✓ Design Aesthetic: Facade of glass and artisanal metalwork inspired by the kinetics of a luxury car — a “building in motion” with tapering blades and diamond-grid geometry.
✓ Location & Surroundings: Prime position on St Kilda Road, within Melbourne’s arts and cultural heartland; close to the Royal Botanic Gardens, Albert Park Lake, and the CBD.
✓ Lifestyle & Access: Nearby elite schools, markets, medical centres, tram routes, and recreation amenities including Fawkner Park and The Tan.
✓ Overall Character: A modern masterpiece of visionary architecture and ultra-luxury living — a true collector’s edition residence on Melbourne’s most prestigious boulevard.
✓ Architecture & Design: By Rothelowman, an award-winning studio recognised by the international Architizer A+ Awards for design innovation and global excellence.
✓ Developer: Growland, a well-known Melbourne developer behind major projects including Victoria Square and Marco Melbourne.
✓ Partnership: Exclusive collaboration with Bentley Motors and Bentley Melbourne, bringing bespoke luxury design and craftsmanship to residences and interiors.

Project Information

Project Page of Neue Grand

About Neue Grand

Neue Grand is an ultra-luxury residential tower located at 613 St Kilda Road, Melbourne. Developed by Growland and designed by award-winning architects Rothelowman, the project redefines modern apartment living through its visionary design and world-class craftsmanship. Each residence occupies an entire floor, offering complete privacy and panoramic city views. With architecture inspired by movement and precision, the building features a glass-and-metal façade and introduces the Southern Hemisphere’s first in-apartment sky garages, blending automotive innovation with high-end living

Fittings & Fixtures

The interiors are curated with exceptional craftsmanship and attention to detail:

• Grand lobby and residents’ lounge featuring Bentley Home Collection furniture crafted in Italian leather.
• Private dining lounge with walnut oak veneer joinery, polished plaster walls, brushed metals, and concrete ceilings.
• Seamless glass walls and contemporary furnishings creating a sophisticated atmosphere.
• Fully equipped modern gymnasium for residents’ health and wellbeing.
• Six-star concierge services providing a premium hotel-like experience.

Welcome to the Neighbourhood

Neue Grand enjoys a premier location on St Kilda Road, Melbourne’s iconic boulevard that links the CBD with the city’s parks and bay. The area provides:

• Education: Presentation College Windsor, St Kilda Park Primary School, St Mary’s Primary School, South Yarra Primary School.
• Parks & Recreation: Fawkner Park, Royal Botanic Gardens (The Tan), Albert Park Lake, Birrarung Marr, Kings Domain, Alexandra Gardens.
• Cultural Landmarks: National Gallery of Victoria, Arts Centre Melbourne, Federation Square, MCG, AAMI Park, Rod Laver Arena.
• Shopping: Prahran Market, South Melbourne Market, Queen Victoria Market, Coles and Woolworths Prahran and South Melbourne.
• Medical: The Alfred Hospital, St Vincent’s Hospital Melbourne, Freedom Dental.
• Transport: Tram routes 3/3A, 5, 6, 16, 64 & 67; easy access to the M2 Freeway and Melbourne Airport.

Why Purchase in Melbourne 3004

• St Kilda Road is one of Melbourne’s most prestigious addresses, combining cultural richness with urban convenience.
• Located within minutes of the CBD, Royal Botanic Gardens, and Albert Park Lake.
• Surrounded by award-winning restaurants, elite schools, arts institutions, and sporting venues.
• Excellent connectivity via major roads, trams, and upcoming Anzac Station on the Metro Tunnel.
• Represents Melbourne’s evolution into a world-class lifestyle destination, offering both investment value and timeless prestige.

Meet the Team Behind Neue Grand

• Developer: Growland Group Pty Ltd – A renowned Melbourne developer known for landmark projects such as Victoria Square and Marco Melbourne.
• Architect & Interior Designer: Rothelowman – An internationally awarded studio recognised by the Architizer A+ Awards for excellence in architecture and design.
• Project Partner: Bentley Motors & Bentley Melbourne – Exclusive luxury collaboration integrating craftsmanship, style, and innovation into the project.