✓ NEW SQUARES $1000 CASHBACK
✓ 5% Rebate at Settlement.
✓ 5% Deposit Only.
✓ No FIRB.
✓ Luxury completed residential apartments in Melbourne’s prestigious CBD West End.
✓ Designed by Elenberg Fraser, one of Australia’s most renowned architects.
✓ Striking architectural design — a sculptural curved façade defining Melbourne’s skyline.
✓ Interiors by Elenberg Fraser featuring European appliances, metallic joinery, and timber flooring.
✓ Choice of four elegant colour schemes — Honey, Chocolate, Manuka & Mocha.
✓ Four levels of exclusive amenities including:
• Fully equipped gym.
• Resident lounge, theatre, karaoke, and private dining areas.
• Premier Deck with panoramic city views.
✓ 24-hour concierge offering secure and refined city living.
✓ Located directly opposite Southern Cross Station and within the Free Tram Zone.
✓ Surrounded by Melbourne’s best cafés, restaurants, and fashion precincts.
✓ Short walk to Marvel Stadium, Crown Melbourne, and Bourke Street Mall.
✓ Developed by Fragrance Group, a well-known international developer.
✓ Constructed by Multiplex, a leading global builder.
✓ Completed project – ready to move in or lease immediately.
✓ Modern, luxurious, and vibrant urban lifestyle with breathtaking city and bay views.

Project Information

Project Page of Premium Tower in Melbourne

About Premium Tower in Melbourne

Rising elegantly at the corner of Bourke Street and Spencer Street, Premier Tower stands as one of Melbourne’s most striking architectural landmarks — an award-winning design by Elenberg Fraser that reshapes the city skyline. Developed by Fragrance Group and built by Multiplex, this mixed-use masterpiece combines luxurious residential apartments with high-end amenities to create an exceptional lifestyle experience in the heart of Melbourne’s CBD.

Residents enjoy access to four exclusive levels of amenities, including a fully equipped gym, yoga studio, indoor pool, sauna, private dining rooms, karaoke suites, and the Premier Deck — an outdoor retreat offering breathtaking city views. Each apartment showcases sophisticated interiors, European appliances, and premium finishes, with a choice of four elegant colour schemes: Honey, Chocolate, Manuka, and Mocha.

Perfectly positioned opposite Southern Cross Station within the Free Tram Zone, Premier Tower places residents moments from Marvel Stadium, Crown Melbourne, Bourke Street Mall, and the city’s finest cafés and restaurants. It represents the ultimate in urban luxury, offering convenience, style, and connectivity in one of Australia’s most vibrant metropolitan precincts.

Fittings & Fixtures

• Stylish and contemporary interiors featuring clean, elegant lines and light-filled spaces with floor-to-ceiling windows.
• Choice of four refined colour schemes – Honey, Chocolate, Manuka, and Mocha, designed to suit diverse interior styles.
• Sophisticated details throughout, including metallic joinery, premium timber flooring, and modern lighting fixtures.
• European appliances fitted to kitchens for a seamless and functional cooking experience.
• High-quality cabinetry and stone benchtops for a sleek, luxurious finish.
• Designer bathrooms featuring contemporary fixtures and sleek finishes that emphasise comfort and modernity.
• Private balconies (in select apartments) designed to maximise natural light and panoramic city views.
• Integrated air-conditioning and heating systems ensuring year-round comfort.
• Access to four levels of premium residential amenities, including pool, gym, sauna, yoga studio, and residents’ lounge areas.

Welcome to the Neighbourhood

Set within the vibrant West End of Melbourne’s CBD (3000), Premier Tower offers residents unmatched access to the very best of city living. Positioned directly opposite Southern Cross Station, Melbourne’s major transport interchange, residents enjoy effortless connections to all parts of Victoria via train, tram, or SkyBus to Melbourne Airport. The project is also located within the Free Tram Zone, making daily commutes and city exploration seamless.

Step outside your front door to experience Melbourne’s celebrated laneway culture — with cafés, restaurants, and rooftop bars lining nearby Little Bourke Street, Rose Lane, and Hardware Lane. Shoppers will find Emporium Melbourne, Bourke Street Mall, and The Strand Arcade just minutes away, while Queen Victoria Market provides a taste of Melbourne’s iconic fresh produce scene.

Health and education are equally close at hand, with leading institutions such as RMIT University, University of Melbourne, St Vincent’s Hospital, and The Royal Melbourne Hospital easily accessible. For entertainment, Crown Melbourne, Marvel Stadium, and the Southbank arts precinct are all within walking distance, offering endless options for leisure and lifestyle.

Why Purchase in Melbourne 3000

Melbourne’s 3000 postcode represents the epicentre of the city’s cultural, commercial, and residential evolution. As Australia’s most liveable city, Melbourne continues to attract local and international buyers seeking high-quality inner-city apartments with long-term capital growth potential.

The West End precinct is one of the CBD’s fastest-developing zones, home to major investments in transport infrastructure, retail, and hospitality, ensuring strong demand from both residents and tenants. The location’s walkability, excellent transport links, and abundance of lifestyle amenities make it a prime choice for investors and professionals alike.

Purchasing at Premier Tower means owning a piece of Melbourne’s iconic skyline — a completed, architecturally distinguished address in a location where luxury, convenience, and connectivity converge.

Meet the Team Behind Premier Tower

• Developer: Fragrance Group Limited – An internationally recognised property developer with a strong portfolio across Australia and Asia, known for high-rise and mixed-use developments.
• Builder: Multiplex – A global construction leader with a proven record of delivering Melbourne’s landmark towers.
• Project Marketer: Premier Apartments – Official sales and marketing partner responsible for residential releases.
• Architect: Elenberg Fraser – Award-winning Melbourne-based architecture firm celebrated for innovative and sculptural designs.
• Interiors: Elenberg Fraser – Designer of the project’s refined interior palettes and premium finishes.